The technology world is filled with start-ups formed around a new product or service. But it’s not often we see a new company that plans to go head-to-head with Samsung, Apple, HTC, Sony and all the other big players in the smartphone space. Michael Coombes and James Atkins, former executives at HTC, are planning to challenge the status quo by launching a new smartphone manufacturing company, Kazam.
Coombes and Atkins are not quite ready to reveal what their smartphone will look like, but we should expect Kazam products to focus on “stunning design, robust hardware and intuitive technology, underpinned with improved customer service.” Kazam will focus primarily on the European market, enabling the company to zero in on the exact needs of the local market and be nimble enough to quickly react to changing consumer demands. Kazam should be ready to push out its first batch of smartphones later this year.
There is a real opportunity for a new mobile brand to disrupt the status quo. We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone.James AtkinsKazam
We do not know if Kazam will use Android to power its smartphones, but it feels like the obvious choice. While HTC and other smartphone manufacturers have struggled to compete with dominating forces like Samsung and Apple, Kazam may be able to carve out a small niche for itself in the smartphone market space.
What do you think it’ll take for Kazam to succeed?