Jun 20 AT 8:57 AM Nick Sarafolean 9 Comments

NVIDIA drops price of Shield to $299; release date June 27

nvidia-project-shield (1)

The NVIDIA Shield is a unique device; it’s NVIDIA’s first attempt at an honest to goodness Android gaming tablet. Complete with a foldable design, 5-inch 720p display, complete console controls and the ability to play both Android and PC games, the Shield certainly packs a lot of features. But the $349 price tag has always seemed a bit steep to consumers, and they didn’t stay silent about it. The public made sure NVIDIA knew they would be more likely to buy a Shield if it was priced lower. NVIDIA listened and lowered the price to $299 just one week before the device’s release date.

But was NVIDIA’s only motivation consumer backlash? That’s definitely part of it, but NVIDIA wouldn’t have lowered the price of the Shield if it was selling well. The company admits pre-sales, which started May 17, have been “very limited,” but attribute this to its decision to hold off on heavily marketing the Shield until NVIDIA knew it could produce and deliver the device. NVIDIA has stated that it will not release the product internationally until it has nailed down a price point and sales model in the U.S.

While a reduction in price is often enough to convince consumers to pull out their wallets, our gut tells us this product will flop. NVIDIA is targeting a niche market where competition is already fierce.

What are your thoughts on NVIDIA lowering the price of the Shield? Is the price decrease enough to spur you to purchase one?

Source: NVIDIA

A nerd at heart, Nick is an average person who has a passion for all things electronic. When not spending his time writing about the latest gadgets, Nick enjoys reading, dabbling in photography, and experimenting with anything and everything coffee. Should you wish to know more about him, you can follow him on Twitter @nsarafolean.

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  • Vance

    Even if it they dropped it to $199, I just don’t think I could justify the cost.

    • http://www.technogasms.com Sean Riley

      They have to be able to position it as more than a gaming device to justify the cost. If it can serve as your portable gaming device, streaming media box and even as a somewhat limited computer I think it could be compelling. I suspect you’re right that the real sweet spot even for that is probably closer to $199 and with this hardware that might not be feasible for them.

  • kazahani

    I just can’t see myself owning something like this. How many PC games really play that great on a console controller? First-person shooters maybe, but you’re never going to get most PC games playable on a console controller without a rework. I can’t even imagine trying to play a MOBA game with a controller…

  • twentyfive

    make it $35 i’ll buy it LoL

  • george lafflin

    Maybe if there was tons of high quality android titles it would be almost worth it. And not all games in app store will support it. I don’t think, no I know, this wil not sell that well. Even though I have android devices now I think ios has better games too. I cant even find a list of games that this will support t.

  • uknowme

    It’s an interesting concept. No offense to those that pick it up at that price, but I’m going to wait for the fire sale.

  • reallifegamer

    To be honest if this can play games well outside far away from the host pc I will be buying more than one. I often take my dog for 6-10 hour hikes on my days off and it would be pretty sweet if I could get some gaming in while resting out doors.

  • donger

    Yes, thank you.

  • jgfenix

    The position of the screenn is not touch-frienndly. The Vita is better for that.