Jun 20 AT 11:20 PM Nick Gray 24 Comments

Robert Downey Jr. joins forces with HTC as global smartphone ambassador


If one of the main features of your flagship smartphone is a full metal body, why not recruit Iron Man as a spokesman? Iron Man too expensive? How about the actor who plays the epically flawed superhero – Robert Downey Jr.

According to Bloomberg, the actor has signed a two-year, $12 million contract with HTC to take on the role as global smartphone ambassador. Robert Downey Jr. will be playing himself in television, print and billboard ads, but HTC is probably hoping the public will have a hard time distinguish Robert Downey Jr., the actor from Tony Stark, the Iron Man. With Robert Downey Jr. getting final say over  creative elements, it’ll be interesting to see how HTC’s marketing campaign will change. HTC One commercials do a decent job at showing off features like BlinkFeed and BoomSound, but they certainly aren’t as memorable as the slew Galaxy S4 commercials Samsung has been bombarding us with lately.

What do you think of HTC’s decision? Is Iron Man Robert Downey Jr. is the right man for the job?

Source: Bloomberg

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • Vance

    Finally! An aggressive balls out marketing move by htc. Genius.

  • jamal adam

    I think the HTC is finally becoming loud and this will go a long way. Robert is such a big name and to have him be an ambassador and market for HTC is big. Good on HTC.

    • epps720

      I agree just really hope they have a good marketing plan to go along with it, otherwise it doesn’t really matter who you hire. Commercials have to be memorable. Remember those annoying, Apple vs PC commercials? I’m sure you do… no famous people there but they sure were successful.

    • Hom0ncruse

      final nail in the coffin for HTC

  • mike

    This is actually kinda cool!

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  • Iron Mango

  • Nathan D.

    Next time you see him with a phone it be well be an HTC, people be like if he had it must be high tech and strong like his suit.

  • jerrbomb

    All of these down votes.. Get a love people.. So what it’s not Jay-Z.. Get a life.. They got a great actor.. They made a smart move..

    • jerrbomb

      Life *

  • donger


  • triangle

    This is a great move. Apparently, they cut the executive compensation so that they can pay Robert Downey Jr. I’m sure he will boost sales more than the management team!

  • Jonathan

    reminds me when of when apple first started coming back in the late 90′s and they hired a bunch of actors to promote their colorful new mac computers. I am all in favor of HTC trying to get itself better coverage. People buy things they are familiar with

  • Cory

    Oddly… I haven’t really seen many GS4 commercials…but I’ve seen that silly digging blink feed commercial like a 100 times.

  • breckdroid

    Is this a good move? Yeah, why not. I think its a good marketing move. RDJr. is relevant and a big-time movie star. Samsung has been paying Lebron and Jay-Z so why not HTC pay Iron Man.

  • romy134

    nice move, everyone knows this dude

    • Nathen

      Agreed , this was purely a Business move. To bad people don’t get.

      Great move by HTC.

  • swungman

    I have a Galaxy S4, but any marketing that promotes Android is awesome!

  • gfe

    Anyone who buys ANYTHING just becasue its celebrity endorsed is an idiot
    HTC blows

    • ihatefanboys

      HTC does not blow. But I agree with your comment about idiots are the only ones that buy things endorsed by celebrities.

    • Nathen

      Dude you sound like you just finished High School.

      Blows…….hmm , maybe when you finally grow up you might come up with something more intelligent.
      Besides why do you even care ? HTC is a great phone. I own a Nexus 4 and Love it but certainly Ive seen and had a change to use the HTC One and it is a great phone.

      Just because you don’t approve does not make it status right.

  • ihatefanboys

    Love RDJ. I wonder if when signing this awesome contract he said to himself “cha-ching”

  • Nathen

    Yes , this was a brilliant move by HTC.