Jul 23 AT 3:20 PM Dima Aryeh 11 Comments

Verizon’s DROID brand now exclusive to Motorola

droid eye

Rumors have been floating around for about half a year now, but it has finally happened: the DROID brand has found exclusivity with a single manufacturer. That manufacturer released three new DROID branded phones today, and that’s Motorola.

This means other manufacturers that have traditionally made a few DROID devices will no longer be allowed to do so. The likes of the DROID Incredible 4G LTE by HTC and the DROID Charge by Samsung will no longer be made (thank gods). Considering that both HTC and Samsung have moved to selling phones on all carriers at once, it doesn’t seem like it’ll affect them. However, Motorola has made few phones for other carriers and has chosen to focus on Verizon.

This decision will benefit Motorola, to an extent, because it’ll give them a clearer brand image and give Verizon’s brand more cohesiveness. However, we are sure Motorola will pursue other carriers under Google’s rule. The Moto X is proof of that. What do you think of this decision? Will this benefit Motorola and Verizon? Or will this just hold Motorola back? Leave a comment!

Source: CNET

Dima Aryeh is obsessed with all things car and tech. His time is split between gaming and fixing his racecar. He also does photography in his spare time.

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  • Josh

    This is stupid.

  • http://droidsamurai.blogspot.com DroidSamurai

    I think that’s fine — I bet that Motorola will spend next to nothing into promoting the Droid brand. Eventually, no one would associate the Droid brand with Motorola. It’s not a bad business decision during the transition period from the old Motorola to the new Motorola. It will take times for Moto to rebuild its business, and Verizon is probably paying a nice price for commissioned products like these.

  • ibap

    Does this matter? So other phones won’t be called a “DROID”. So what?


  • alexanderharri3

    Every non-moto DROID device has been destined for abandonment as soon as it was released (after the original Incredible). Charge, Inc2, Inc HD LTE, DNA….well that’s pretty much all of them. It’s been MOTO’s game for the flagships, and despite the annoyances of the DROID brand that so many use interchangeably with Android, at least we get no more unsupported clunkers from the “high end” Verizon brand….well except now high end is what’s subjective (the Mini).

    Simple, now DROID is moto on Verizon…well except for the X.

  • Gr8Ray

    Choosen? Really?

    • http://www.androidandme.com Dima Aryeh

      Snuck past the auto corrects. Fixed!

  • redraider133

    I think with Moto being under google and supposedly the droid contract running out I could see the droid brand dying out which I’m sure nobody will shed a tear over. At first the droid brand was needed but no it is just watered down and meh devices.

  • ranova

    pretty sure you forgot they are still selling the Droid DNA.

  • donger

    Verizon needs more phones.

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