Jul 17 AT 10:52 PM Dima Aryeh 7 Comments

LG dropping the “Optimus” from the LG G2


The name “LG Optimus G” has never been a real mouthful, but LG has decided to reimagine their marketing. LG has announced that, moving forward, it will drop the “Optimus” branding from its premium devices. Along with that, LG has have confirmed that its next flagship device will be called the LG G2.

In the future, devices in the premium G line will no longer be branded Optimus, while older devices will not have their names changed. It is also mentioned that the 4:3 aspect ratio Vu line will take the same path, being simply called LG Vu. This is important because LG is planning to make another Vu. However, I don’t feel too positive about that decision.

Seeing LG dropping their Optimus brand is a surprise, because it created unity in their lineup (look at the power the “Galaxy” brand commands), but it might be for the best. It’ll let them differentiate between premium and budget devices. How do you feel about this change?

Show Press Release

G Branding for All Future LG’s Premium Phones

SEOUL, July 19, 2013 – The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been in-troduced will continue unchanged.
“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The new G2 will build upon the excellent reputation established by previous G Series products.”
Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise.

Source: Android Police

Dima Aryeh is a Russian obsessed with all things car and tech. His time is split between gaming and fixing his racecar. He also does photography in his spare time.

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  • redraider133

    I think this is a smart move. Keep this for their “premium/flagship” devices as to not water down the brand. Can’t wait to see the G2

  • Dylan

    I’m pretty sure LG has already made a phone called the G2…x

  • Jmurder209

    I Think They Should Do The Opposite. Only Brand Their High End Flagship Devices With The Optimus Name. Then Start Naming All Their Other Devices With Normal Names! Like The LG Escape or LG Thrill 4G?

  • donger

    Life’s good.

  • renyo

    Well it is a sound move considering most people I speak to call the Galaxy phones as simply S2, S3 and S4… Some even say the Galaxy phone although in this case they don’t even know which model they carry…

    Plus G2 sounds cool…

  • Dave Kratter

    LG G2 does not roll off the tongue well.

  • SGB101

    At 80% off shouldn’t it be €60 at the till?