Jul 24 AT 3:04 PM Dima Aryeh 14 Comments

More HTC Zara specs rumored, just oversaturating the market?


We’ve heard a few rumors about the HTC Zara, and now another has surfaced, giving us more specs for the mysterious device. The newest info is that the device will feature a 4.5-inch display with a qHD resolution, a dual core 1.4GHz processor (maybe a Snapdragon 400?), 1GB of RAM, an Ultrapixel camera, a 1.6MP front facing camera, and 8GB of storage with a microSD slot to augment it. It also says that the device will ship with Android 4.2.2 with Sense 5. Previous rumors claimed it will be made out of plastic instead of the metal construction of the One and One mini.

It seems that HTC is going back on their philosophy of making less devices. I understand the purpose of the One mini, but why create this Zara? It looks to be slightly larger, with a worse display resolution, and similar specs. It won’t even be a phone destined for some low end market: it’s rumored to come to Sprint here in the US. Why is this device at all necessary when the One mini exists?

Is HTC going back to their habit of making too many worthless phones? Is this just the HTC One SV to last year’s One S? I don’t like where this is going, but I want to know what you think of HTC releasing another phone eerily similar to one that has already been announced.

Source: Android Guys

Dima Aryeh is obsessed with all things car and tech. His time is split between gaming and fixing his racecar. He also does photography in his spare time.

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  • It’s called….

    The pre-paid market. A market I’m sure people who blog here (or read these blogs) have no insight about.

    In the prepaid market, even $10 is a major difference. The carriers are price drive and most of their customers are apt to accept comprimises. I know there is a big difference between the Mini and Zara and that suits the prepaid carriers just fine. It will have boomsound, blinkfeed and zoe, so it has alot of the major advertised features at a much lower cost.

    I would have thought you guys in the biz would know this stuff by now.

    • JQuest81

      Though if it does come to Sprint like rumored, it makes this argument moot. Well that’s of course unless it goes to Boost, then your argument is somewhat valid. :-)

      • prodound

        Not true. Sprint offers pay as you go service. While they don’t offer the top end devices, they do offer some decent ones. This would fit perfectly into that line up

  • JQuest81

    Hopefully this isn’t the start of something ugly.. I suppose the good thing is that HTC has been pretty tame this year on the devices as far as I can tell. Just three variants of the ONE (If you count the Google Edition as it’s own variant) the Butterfly, First and now the Zara. That’s pretty barren when you look at all the variants of the S4 and other Galaxy products released this year… Of course Samsung never promised anything either. Lol

  • Deon Davis

    Htc number of devices was not ever a issue its was its branding that was a issue. Samsung is the king of flooding the market with phones. So no this is not a bad thing.

    • JQuest81

      I always thought it was a bit of both for HTC. They would release a phone and then sometimes not even more than six months later, they would release a similar speced or slightly more powerful phone. Though I suppose to your point, they never really had a true cross-carrier “flagship” phone until last year with what they were attempting with One X S and V.

  • dtwhsieh

    A good smartphone manufacturer would not only want to sell high-end, but also mid-range and perhaps even low-end phones too all major carriers. Which smartphone manufacturer has been able to sell one single mid-range Android phone model to all major carriers? Galaxy S3 doesn’t count. It is mid-range now but it was high-end when it came out a year ago. So HTC is probably not able to sell One Mini to all four major carriers (other than AT&T, not sure who else will get One Mini). So what’s wrong with developing another mid-range model for the other carriers who won’t be getting One Mini?

  • Nreeldeep

    HTC took an 83% drop in profits in June after the HTC One sold a paltry 1.5 million units. Now they’re back to last year’s strategy of flooding the market with undesirable devices, which they vowed they wouldn’t do this year. Samsung can afford to flood the market. HTC’S ever shallowing pockets don’t allow them such a luxury.

    • Hom0ncruse

      final nail in the coffin for HTC

  • redraider133

    Once again htc saying they will make less devices yet do the opposite. And they wonder why they keep having bad quarters. Come on htc I’m pulling for you but don’t stretch yourself so thin.

  • Ardrid

    Oversaturation. HTC doesn’t have the market share that Samsung has to afford to put out multiple iterations of the same device ad nauseum. They need to focus on one or two innovative halo devices and simply market the hell out of them. Take a page out of Apple’s book and it will pay dividends.

  • jamal adam

    If theses rumors turn up to be true than it basically means that HTC has gone one step forward and two steps back. One of the reasons they are in their current predicament is precisely because of oversaturation and I don’t think it makes any sense to try something that has already been proven a failure. They are supposed to learn from their mistakes and I assume that why they are creating a new division to focus on emerging devices and such but this phone should not exist period. They need to think again and instead bring the HTC One mini and market it to customers from right now till at least spring.

  • donger

    This is a rumor.

  • DrAlM

    Key Specs:

    4.5″ capacitive qHD display
    Android Jelly Bean 4.3, Sense UI 5.5
    1.2GHz Dual Core CPU, Qualcomm MSM8930 chipset
    1GB of RAM
    8GB of internal storage
    8MP main camera with LED flash
    Secondary camera
    WiFi 802.11 b/g/n
    3.5mm Audio Jack
    Micro USB 2.0
    GPS with A-GPS
    2100mAh Battery

    See it here..