Jul 21 AT 10:26 AM Sean Riley 6 Comments

NVIDIA SHIELD will ship July 31


As you most likely recall, NVIDIA’s new handheld was originally slated to launch on June 27. Literally just a day before launch, they were forced to call it off due to a mechanical issue.

The announcement at the time was simply that the new launch date would be in July, but no definite date was given. As we progressed through most of July without an update from NVIDIA, it seemed increasingly unlikely that they would hit their new timeline. But today NVIDIA has finally ended their silence in an e-mail to SHIELD pre-orderers, which pegged July 31 as the new launch date.

“We want to thank you for your patience and for sticking with us through the shipment delay of your SHIELD. We have great news to share with you – your SHIELD will ship on July 31st.

Our goal has always been to ship the perfect product, so we made sure we submitted SHIELD to the most rigorous mechanical testing and quality assurance standards in the industry. We built SHIELD because we love playing games, and we hope you enjoy it as much as we do.”

Suffice it to say the extra month wasn’t something NVIDIA or those with SHIELD pre-orders were pleased about; however, in the long term this was clearly a better move for NVIDIA than saddling early adopters with flawed hardware. If they wanted to do that they should have launched it through Kickstarter.

We’ll have our review of SHIELD in the coming weeks, but just as a reminder if you happen to live in NYC or the bay area you can get an early look at SHIELD in participating theaters.

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • rob

    Thanks for the warning

    • http://www.technogasms.com Sean Riley

      We know how easily you all startle, we wouldn’t want something like this to ship out of the blue and freak you out. ;)

  • SGB101

    I think they are pricing themselves out the game.

    • http://www.technogasms.com Sean Riley

      Not owning the ecosystem hurts there as I doubt they are making that much at $299 on this hardware considering the components involved. The thing I’m surprised not to see from NVIDIA is incentives on SHIELD if someone is buying a compatible NVIDIA graphics card. The PC streaming is really a pretty killer feature and also gets to their existing core audience so I would think they would want to push it at that group as much as possible.

    • renz

      it’s not like they expect to make loads of money out of this device to begin with. i expect they will try their best not to compete with other android console maker.

  • donger

    Price drop coming.