Aug 09 AT 9:00 AM Nick Sarafolean 7 Comments

Google Wallet will stop supporting NFC redemption of gift and loyalty cards

google wallet

Google Wallet doesn’t seem to be able to catch a break these days. Not long after it was found to be incompatible with the new Nexus 7, the service has now announced that it will no longer support NFC redemption of gift and loyalty cards past August 21. This means that you can longer put your gift cards into Google Wallet and just tap and pay like you used to.

So what does this mean for users of this service? Well, if you’ve already used your gift cards, you don’t have to do anything. If you still have a remaining balance for your gift cards, you can only use tap and pay until August 21. After that, they’re useless within Google Wallet. Do note though, if you still have the physical gift cards, they will still work even though they won’t be in Google Wallet any longer. Google says that it’s working with retailers for other options regarding gift and loyalty cards.

Do any of you use gift or loyalty cards with Google Wallet?

Show Press Release
Thank you for being a Google Wallet user.

You’re receiving this email because you’ve added gift and/or loyalty cards to your Google Wallet app, and there’s a change coming soon that will affect you.

On August 21, 2013, we are ending the current NFC redemption of gift and loyalty cards added to Google Wallet. If you’ve already redeemed your gift cards, you don’t have to do anything. If you have a balance remaining and you’d like to spend it using the tap and pay functionality, you must do so by August 21st. If you still have the physical gift cards, they will continue to work even after August 21st.

Please note that this does not impact NFC credit and debit card payments, and you’ll still be able to tap your phone to make purchases.

We’re working with retailers on other options for gift and loyalty card redemption within Google Wallet, and are excited to share them with you soon.

If you have any questions, feel free to email or call us.

The Google Wallet Team.

A nerd at heart, Nick is an average person who has a passion for all things electronic. When not spending his time writing about the latest gadgets, Nick enjoys reading, dabbling in photography, and experimenting with anything and everything coffee. Should you wish to know more about him, you can follow him on Twitter @nsarafolean.

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  • Greg B.

    the service has seemed almost dead in the water from the start.

  • nthoendel

    I’d love to use Google Wallet, I have it on my phone ready to use but no where near where I live supports it so it doesn’t happen.

    • clocinnorcal

      Me too! BestBuy and McDonalds are the only places I could use it for NFC payments.

  • SGB101

    I truly thought with nfc and Google backing they could finally kill the wallet off. It would be in Google interest to route the world’s financial data though their servers and would be great for the consumer. Sadly it seems Google never really go behind.

    Visa will be the ones to nail this once contact payment gets more widespread, in time all card readers need replacing with newer ones, then they will have all the inferstructure in place, launch an app, and the rest will history.

    Google problem was they needed business and people to adopt a new standard (well sort of), visa/Mastercard, will just be an evolution of what we have.

  • mike

    I am a big fan of Google Wallet- use it at Duane Read or CVS whenever I’m buying something.

    Objectively, I can’t say it’s quicker than a credit card. I think it’s marginally safer because you can see what you’re paying before confirming it.

    I dont see it supported at every location that i expect it (that is the credit card reader looks like it’s supports SpeedPass.) It doesnt seem to be expanding. If Google isn’t putting it on all new devices… Maybe it’s going to get the Reader treatment.

    Same goes for NFC in general. Nifty, but the practical applications are not revealing themselves.

  • Eduardo

    The only reason for Google to downgrade Wallet is because of the lack of NFC infrastructure available. That is because the stupid old-tech iphone doesn’t support it. Have the iphone support NFC and Wallet will flourish.
    Stupid iphone

    • donger