Canonical had a very lofty goal: make a high-tech phone that could demonstrate the abilities of its mobile operating system. To make that device, it would have to throw in some pretty impressive specs. Had things gone according to plan, we would have seen a 4.5-inch 720p display under sapphire crystal, an 8MP camera, multi-core CPU, 4GB of RAM, 128GB of storage and the ability to dual boot Ubuntu and Android packed in a 9mm thick shell made out of textured aluminum, called the Ubuntu Edge.
Canonical set their expectations high with a massive goal to raise $32 million in funding. The first 5,000 phones disappeared at only $600, but the rest were a bit more difficult to sell. They ended up doing more promotions at $625, $675 and $725, but the full price was $830. A bit of a hard sell, but it could have worked.
Unfortunately, it didn’t. The Edge raised a very impressive $12.8 million dollars, but that meant the project was still over $19 million short. It’s unfortunate, but it tells us that public interest isn’t quite strong enough. Maybe the Edge was ahead of its time, and in three years we’ll be seeing devices a lot like it. We’re sad to see it fail, but life will go on and technology will continue to advance. Maybe next year, an even better Edge will come out with a lower goal. I really think the high goal is what killed it. Why do you think the Edge failed? Was it the price or something else?