Who doesn’t love that slo-mo, rotating Matrix effect? Qualcomm is capitalizing on that with a new advertisement showing people the effect using 130 Spandragon-powered devices, specifically, HTC One smartphones. They set up a booth with the smartphones aligned in a big circle to record random people from all angles, and invited people to go do tricks.
They definitely got some interesting people on video. A dog catching a frisbee while jumping off of its owners back, a man breathing fire, breakdancing and more were shown off with the fancy effect. While I can’t see how this advertises Snapdragon processors, as I think this could have been done with pretty much any smartphone, it’s a cool video nonetheless.
It’s worth noting that Sony used almost the exact same concept when making an Xperia Z advertisement quite a while ago. They had dozens of Xperia Z’s in a big circle, but in a different orientation. The big difference is that HTC let people use their setup instead of having it in a studio. It’s a cool, short video so check it out and tell us what you think!