Dec 21 AT 7:06 PM Alex Wagner 14 Comments

BLU Life Pure features 5-inch 1080p display and 13-megapixel camera, priced at $349


Following its introduction of the Life Pro last month and both the Studio 5.0 II and Advance 4.0 earlier this week, BLU Products has now added another new member to its stable of smartphones. Dubbed the BLU Life Pure, the device features a pretty beefy spec list that makes it one of the highest-end handsets that the company offers.

Up front is a 5-inch 1080p display that’s fully laminated and scratch resistant, as well as a 5-megapixel shooter that BLU says is great for selfies thanks to the inclusion of “auto beauty effects and instant facial beauty support” in the software. Around back lives a 13-megapixel camera that’s been tricked out with backside illumination, an anti-reflection coating and a 5-element lens.

Diving inside of the Life Pure’s body, which BLU notes is made from a single piece of polycarbonate, we’re greeted by a 1.5GHz quad-core MediaTek MT6589T processor, 2GB RAM, 32GB storage and a 2000mAh battery. Also included is support for GSM 850/900/1800/1900MHz and 42Mbps HSPA+ on either the 850/1900MHz or 850/2100MHz bands, as well as advanced DTS surround audio tech and dual mic noise cancellation.

On the software side of things, BLU has loaded the Life Pure with Android 4.2 Jelly Bean. Unlike most of its other handsets, though, the Life Pure isn’t running a vanilla version of Google’s mobile operating system. Instead, it’s got a custom UI that BLU describes as being “designed for pure simplicity of use and beauty.” The UI focuses on gestures and motion sensor tech and offers features such as Smart Dial, Smart Answer, Gesture Answer and Video Smart Pause.

BLU says that the Life Pure is now shipping to distributors, dealers and online retailers in the U.S. and Latin America. The device will be available in Matte Black or Ceramic White Finish for $349 unlocked. That’s a pretty good price for a no contract smartphone that features a 5-inch 1080p screen and quad-core processor, and while we’ll have to wait to get the Life Pure into our grubby mitts to see how it performs in real life, it may be worth at least keeping this device in the back of your mind for now if you’re in the hunt for a new handset.

Source: BLU Products (PRNewswire)

Editorial Director of News and Content for PhoneDog Media. Arsenal, beer, video games. Can be followed on Twitter at @alw.

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  • Vance

    2000 mAh battery = nonstarter for me and my monies.

    • Richard Yarrell

      This device isn’t going anywhere.

      • squiddy20

        Says the same guy who “knew” the Evo 3D would remain as “Sprint’s flagship device well into 2012″. Says the same guy who “knew” the specs of the S4 weeks in advance, but changed his story every single time he made a “prediction”, and was found to be totally completely wrong on almost all accounts. Says the same guy who claimed rooting was for “2plus year old devices”, despite at the time owning an Evo 4G, which had a pretty big root community behind it.

        Yep, I totally believe every word you say. :rollseyes

    • LarissaHardcastleecy

      what Aaron answered I am alarmed that some people able to earn $5267 in 4 weeks on the internet. go to this website……

  • Co1e

    I’ll stick with my nexus 5 for now, but I like seeing more phones headed this direction.

  • donger

    Like the background lol.

  • CTown

    I know some people are going to think of the Nexus 5 when they see this price point but come on, the Nexus 5 is a high-end phone sold at $350. Instead, I would add this device to the “other tier” made famous by Google’s Motorola.

    There are instances when this device is good enough to beat the Moto X. However, there are also instances when this device is beaten by the Moto G, the cheaper version of the Moto X. I like that Blu is still trying to make great phones at an even better price but now they have Motorola to deal with:

    The CPU in Life Pure is similar to the one in the Moto G [1, 2]. The Life Pure has a GPU that can perform well unless greatly taxed (it’s the single core version of what is in the Exynos GS4) [3]. While its screen is 1080p who knows if it can put up a fight against the great panel in the Moto G; though this device has a “premium sized” screen at 5”. Unlike the Moto X, neither of these devices have LTE, even though on a HSPA+ network this device has twice the 3G speeds as the Moto G. However, like the Motorola with the Moto X, Blu is trying to come up with some innovative features. Also, note that Blu devices tend to make devices with virtually no internal space; just enough to fit Android and some extra apps. The Moto G has it beat there.


  • masterpfa

    OK trivial I know, but why do OEM change around the order and function of the buttons so much on Android phones. I have 2 phones and a tablet and I like moving between them all without having to think about the menu, home and recent apps buttons. Another plus for ‘Stock’ on-screen buttons, but that’s my personal choice.

    Cheap maybe but the annoyance mentioned above aside not for me, Nexus 5 does me very well thanks as does my Nexus 4. But it is welcoming to see more choices made available for us each to choose a device to our own liking

  • sere83

    This phone is a rebrand of the Gionee Elfie E6 it is also rebranded under the name Walton Primo X2.

    Don’t be fooled buy the 2000mah battery, the MT6589T is cortex A7 based and much less of a power hog than say a snapdragon 600 or 800, battery on my last MTK phone completely obliterated my nexus 5 battery life by almost a day. Standby time was much better too.

    This phone is nice and well built however I have my doubts it will even see a 4.4 kittkatt build and probably never make it past 4.2.1 as the standard MTK firmware to date has been stuck on 4.2.1.

    While battery life will probably be better than the nexus 5 don’t be fooled, the snapdragon 800 in the Nexus 5 is simply in a whole different class of cpu, it is almost twice as powerful as the MT6589T and in any test will completely obliterate it. Also this phone lack 4G and NFC. I would recommend trying to import from china or india to get a good price on this.

    • Andr0id

      What isn’t rebranded these days? American cars are rebranded left, right and center lol and you dumb yanks still continue to buy these low-quality ugly cars.

  • yankeesusa

    It looks like a great phone and at $350 it is a great price. But no updates from google and no LTE I’ll pass. The nexus 5 is definitely still going to sell a lot.

  • Nick Sarafolean

    Kind of want this phone. It’s a shame that it’s launching with Jelly Bean.

    • Andr0id

      For the price, the Nexus 5 is clearly the best option.

  • gecko

    Rofl rip off much
    gionee elife e6 rebrand but sells for 100 more