Mar 04 AT 11:12 AM Sean Riley 8 Comments

Android claims top spot in tablets according to Gartner

samsung-galaxy-tabpro (1)

Today’s news will probably come as little surprise to anyone that’s paid attention to the smartphone market over the last several years, as the tablet market has largely played out in a similar fashion. According to a recently-released Gartner study, Android’s tablet market share overtook iOS’s in 2013, despite the feeling that some people were resistant to the inevitably of that happening.

Gartner’s numbers show Android claiming 62 percent of the tablet market in 2013, with iOS in a distant second with just 36 percent. Microsoft is the last named “competitor” with a 2.1 percent market share.

It’s in the smaller tablet arena that Android is making its mark, and interestingly, a healthy supply of sales (31 percent) are coming from manufacturers that aren’t the top ones that we’re all familiar with. Breaking things down by vendor shows Apple on top with a 36 percent share, but Samsung has made tremendous gains since 2012, growing 336 percent increase to go from just 7.4 percent of the market to 19.1 percent. Asus, Amazon and Lenovo are the other Android – or “Android” in the case of Amazon – manufacturers that are named with 5.6, 4.8 and 3.3 percent of the market, respectively.

While 62 percent of the market is a big margin for Android, it’s well shy of the 78.4 percent of the smartphone market share that it holds. Do you think Android can continue to gain in the tablet market in 2014? If so, will the growth come from Samsung or some of the lesser-known players? And finally, do you think that Android’s dominant tablet position result in Google highlighting apps that aren’t just tablet-ready, but are truly designed for tablets?

Via: Engadget

Source: Gartner

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • james
    • Sean Riley

      Just FYI, I killed your link. I’m happy to let links to personal sites go if you are actually contributing to the conversation, but just spamming links isn’t going to fly.

  • Agasicles

    I am surprised at the Samsung numbers being on top. That would seem to indicate that Kindle Fire’s are not being included, and I have a hard time swallowing that there are more Android tablets in use than iOS tablets if Fire’s are not in the mix. I’d be interested to hear any ideas on how this makes sense, though. Maybe I am just not thinking about some other factor.
    – Vr/A..>>

    • Sean Riley

      The Kindle Fire line is included, Amazon has 4.8% of the market. Remember that this is global and Amazon didn’t expand globally with the Fire line until I think Q2 of last year. Samsung is just a much stronger presence worldwide than Amazon.

  • duffguy123

    I would say the tablet share correlates with the smartphone market & the gap will eventually close itself.

    For me, I don’t want to have 2 “ecosystems” to maintain (Apple-iTunes & Android-Google). That’s why it may be harder for someone to switch to Android from Apple & Vice versa as they might be invested into each system a little too much.

    I know companies are trying to make it as seamless as possible but I don’t think you can move the paid content over like movies in Google Play or iTunes.

    If someone owns a Samsung, there is a high probability they will get a Samsung or, at the very least, an android tablet.


      I’m a little different. I get what I want when it’s time to make a purchase. If I want an iPad, I’ll buy one, regardless of being mostly invested in Android. I bought a Windows phone as well, but I didn’t buy many apps. If the device is great, I’ll buy it.


    To be below 5% Amazon sure has a strong name in the tablet business, particularly in the U.S.

  • donger