Apr 03 AT 4:51 PM Nick Gray 16 Comments

Price increase for Unlocked and Developer Edition HTC One (M8) set for midnight tonight


The $650 price tag of the Unlocked and Developer Edition HTC One (M8) is set to increase at midnight tonight. A tweet form @HTCUSA just went out, revealing that the current “promo price” is set to expire, encouraging potential buyers to place their order before the full $700 retail price goes into effect.

We have nothing against promotions, but HTC failed to communicate to anyone that the $650 price announced during the launch event last week in New York would only last for a week and a half. In fact, the promotion is expiring even before the first Unlocked or Developer Edition HTC One (M8) will ship out from HTC’s warehouses. We’re definitely in favor of HTC offering SIM unlocked and developer friendly devices directly to consumers, but we don’t see the point if those devices are priced $100 higher than Verizon and AT&T’s price for the unsubsidized phone.

Will you be buying theĀ Unlocked or Developer Edition HTC One (M8) for $650 before midnight tonight?

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • Arthur

    HTC’s overhead and R&D costs must either be very high or they are trying to get away with marking up the retail as high as possible.

    How can a phone cost as much as a decent laptop? We know that in parts alone it doesn’t add up to even half of the $700 they are asking for it.

    • thel0nerang3r

      It can’t be worse then the carriers. Since they carriers mark up the devices to make the subsidized price seem even better. It’s odd that the carrier versions cost more. I guess you could buy the ATT version and see if you can flash it to become a “developer” version.

      • redraider133

        Even the carrier is pricing this at $599. HTC is tacking on an extra $100 is crazy seeing how much carriers jack up prices as well.

  • snowbdr89

    Only a fool would pay 700 for a cellphone!!

  • 99steven

    Kinda rude, putting the price up before you can even try it. That’s bad business, know way the Nexus would put it’s price up for the same product.

  • 99steven

    What does a developer edition offer. Root, unlocked bootloader, you can flash as many times as you like without losing warranty? If it doesn’t offer at least one of these things, I don’t want it

    • redraider133

      Unlockable bootloader, usually quicker updates compared to carrier versions since they do not have all the carrier bloat.

      • http://www.androidandme.com Dima Aryeh

        Exactly, but to add on to that, I believe you still lose warranty if rooting/modifying your device.

  • Paximos

    Having been able to test it at our local Best Buy, I quickly cancelled my Developer Edition order today. Nothing special, not worth it.

  • yorkshire_geek

    Ahh, without that one born every minute, how could we get things half the price a year later refurbished / used.

  • Laura Kelly

    It’s great cell but i need some more…..and cost is good for so….

    Try to this new android game i hope you like this game..



  • Stanglifemike

    Do you know how to speak English? To be more specific, can you at least create a proper English sentence?
    Oh, I didn’t even click on your spam link, but I’m sure that it has absolutely NOTHING to do with the new HTC One M8 anyway. Just another sad attempt at getting people to visit your site. If that isn’t true, and you’re not a spambot, then simply reply to this comment and let me know you’re a breathing human……….

    • Tommy

      I breathing human.

  • J S

    Its alright, give it a few weeks! It’ll come down again!

  • donger


  • Adam

    700 is excessive the value of the phone at best is 450 I bought the HTC oneX for 450 and HTC refused to give it kitkat then HTC blamed the carriers saying we only do what the carriers want us to do hence I bought the phone through HTC it’s almost a year 1/2 old and is ancient history HTC does not support there phones and will wait another year to get another android maybe wait for google to come out with the next Nexus