May 30 AT 11:49 AM Alex Wagner 6 Comments

Motorola confirms plans to close year-old Moto X factory in Texas

We Are The RhoadsClient: Motorola

One of the aspects of the Moto X that was highly touted by Motorola was the fact that the custom Moto X units created using Moto Maker were assembled in a facility in Fort Worth, Texas. Most mobile devices are made overseas, so the fact that the Moto X was being put together in the U.S. was a big deal. Unfortunately, it looks like the Moto X will soon drop its “Assembled in the USA” branding.

Motorola has confirmed to the Wall Street Journal that it will close its Texas-based assembling facility by the end of 2014. “What we found was that the North American market was exceptionally tough,” Motorola President Rick Osterloh explained. The facility currently employs 700 workers, but at one point it housed 3800 employees.

Of course, Moto X production won’t shut down completely when the Texas facility goes offline. A Motorola spokesperson said that the Moto X will continue to be produced in countries like China and Brazil.

While being assembled in the USA isn’t a feature that really affects the Moto X user experience, it’s still kind of a big deal. As I said before, most other devices are made overseas, and being assembled in the US helped Motorola to get units to buyers quickly and could also instill a sense of patriotism in buyers.

It’s also worth pointing out that while Lenovo recently agreed to acquire Motorola from Google, Moto’s Rick Osterloh says that the decision to close the Texas plant was made independent of the Lenovo deal.

What do you think of this news? Are you disappointed that the Moto X will no longer be “Assembled in the USA?”

Source: Wall Street Journal

Editorial Director of News and Content for PhoneDog Media. Arsenal, beer, video games. Can be followed on Twitter at @alw.

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  • fixedimage

    The whole reason I bought a Moto X was because it was made in the USA, or at least assembled here. I wanted a phone that through its assembly that supported workers (not engineers) here at home. I wanted to support America jobs, now I’m left with the prospect of being issued a Chinese product if I ever need to get a replacement. Thanks Lenovo, and thanks to you too Google.

  • Andre

    I am disappointed to hear this, not necessarily surprised, but disappointed. The real reason I decided on the Moto X was because it was being assembled in the US. The customization was/ is a cool feature, but honestly there are plenty of cases online that could achieve almost identical results. “Assembled in the USA” was the selling point for me.

  • Jay

    I also bought Motorola phones because they employed u.s. Workers to build them. I am disappointed they outsourcing production to Asia and South America.

  • Ewill

    I have to agree with the other commentors. The moto x is a great device, but what sealed the deal with me was it was manufactured in the United States.

  • Hal Steward

    Less then a year into my purchase of moto X. One of the main reasons I bought it was assembled in USA. They sold out. SAD, But I also had trouble with it and (Current ? ? ) owners sent me new one, NO out of pocket cost. GOTTA LIKE their ability to do math and Stand behind a product. No song and dance. They stood behind it.