Aug 26 AT 12:37 PM Dustin Earley 6 Comments

Amazon’s Fire phone is barely a spark

amazon generic happy and sad

Amazon took a bold approach with its first smartphone, the Fire phone. At best, you could say Amazon tried to focus on features instead of specs, bringing forward a handful of new ways to interact with your phone and the world around you. At worst, the phone was one big gimmick being sold for way too much with limited availability. According to a report out of The Guardian, consumers have sided with the latter of those two assessments.

Amazon isn’t supplying any information on how many Fire phones have been sold so far, but by analyzing several key points of data provided by Chitika and ComScore, The Guardian has come to the conclusion that Amazon hasn’t likely sold more than 35,000 Fire phones. Even as a first smartphone release with limited availability, this is bad. After considering how well Amazon’s Kindle tablets have sold in the past and how much ad space the Fire phone is receiving on Amazon’s front page, it’s hard not to call the Fire phone a complete failure.

As for why consumers aren’t quick to pickup the Fire phone, there’s no one singular reason. In the US retail market, you can only find the Fire Phone at AT&T, where it’s priced to sit right beside the iPhone 5s, Galaxy S5 and HTC One (M8). On Amazon’s website, you’ll find the off-contract Fire phone for a whopping $649. It doesn’t have access to Google Play and the hardware is lackluster for the price.

Rest assured Amazon isn’t done trying to crack the code of the Fire phone, but you can bet the Fire phone 2 will be a totally different device.

Source: The Guardian

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • dukenilnil

    I think it’s because you can’t pre-order Hatchett books on the Fire. At least, the news wants me to think this is a big deal

  • kishan

    Its obvious, for such a high price and just a gimmick, consumers are not fools. Its bound to fail anyways.

  • Alex

    locked down garbage

  • Tangent

    I can’t say that the commercials with that obnoxious kid could be helping matters any…

  • jump

    Amazon Fire Phone indeed made an impact on the smartphone market. The gross sales was excellent which means that this gadget is truly worth of your money.

    • masterpfa

      I see what you did there!

      Back to the drawing board Amazon. You set the bar with the introduction of the original Kindle Fire and the low price, as a result we have all come to expect budget like prices for top end products. Changing that policy now for the phone was a big mistake.

      On contract, this needed to be a sub $100 device and SIM free at $400 or below to stand any chance.

      Personally this is not for me , no Google Play Store is a big no no IMO, plus the 3D effect would become tedious after a while I’m sure