We’re no strangers to Samsung ads that poke fun at Apple. For the last few years, Samsung has been making commercials making fun of both Apple and its die hard customers, but in a lighthearted way. They were funny and not really insulting, and they were good moves by Samsung. As time went on, Samsung created different ads about different aspects of “Apple culture” and all was fine.
However, the latest ads are aimed squarely at the latest Apple announcements, referencing the new larger displays, broken livestream, and more. However, Samsung forgot to add humor to these videos, making them blatantly unfunny and almost cringe-worthy. And there’s six of them, so there’s plenty of content to make you uncomfortable.
Samsung, your previous ads were actually quite funny and clever in their poking fun at Apple. Why resort to pointing out differences in devices in such a boring way? Hopefully Samsung’s next ads will be something new and creative, as this series of ads definitely didn’t work.