Originally launched back in February, the Disney Movies Anywhere initiative brings your Disney, Pixar and Marvel movies together under one app across platforms. It will sync your content through iTunes, through the codes on DVDs, and now through Google Play as well.
The app allows you to play all of your existing content and to browse through the Disney, Pixar and Marvel archive. You can watch previews of the movies in the app, but purchases are all routed through Google Play.
For a limited time you will receive “Wreck-It Ralph” for free when you connect your Google Play account through the Disney Movies Anywhere app.
If you are a single platform family, then this may not seem like a huge deal to you, but if you have some iOS and some Android devices in the family then this is fantastic news. In an interview with TechCrunch, Disney Studios CTO Jamie Voris also indicated that another major partnership would be announced soon; Amazon would be the natural candidate to come next.
As the parent of two young kids and a fan of the Marvel movies, I’m thrilled to see Disney make this move, and I hope Amazon is next on their list. Having content that I purchase end up trapped within any one platform is infuriating, and as digital is increasingly the only way that we are buying content, we can only hope that Disney is showing other content producers that this is the model to follow.