Yesterday T-Mobile teased that it had an Un-carrier 8.0 announcement to make. Thankfully, we didn’t have to wait long to find out what that move is, because T-Mo CEO John Legere just revealed the big news in a livestream.
T-Mobile Un-carrier 8.0 is Data Stash, which is basically rollover data. The offering will allow Simple Choice customers to carry unused high-speed data from one month to the next, with data in the stash lasting for one year. T-Mo says that there’s no limited to the amount of megabytes that you can have in your stash.
Data Stash will be available to all post-paid Simple Choice customers with a 3GB or higher smartphone plan or 1GB or higher tablet plan. That includes individuals, families and businesses. The Un-carrier 8.0 move will launch in January 2015, and each qualifying customer will receive 10GB of free LTE data in their stash at launch.
Along with its Data Stash announcement, T-Mobile today gave us an update on its 4G LTE network. That service now covers 260 million Americans, and T-Mo’s Wideband LTE coverage is now live in 121 metropolitan areas. T-Mobile says that it recently rolled its 700MHz spectrum out in Cleveland, Colorado Springs, Minneapolis and Washington D.C., improving in-building coverage in those areas. Finally, T-Mo says that it plans to cover 300 million Americans with LTE in 2015.
Consumers have been clamoring for rollover data for a while now, so it’s exciting to see that such an offering has finally launched. What will be interesting is seeing how AT&T, Sprint and Verizon respond.