With just an hour to go before Apple clarifies what it is that they think you should be doing with their smartwatch, the Android YouTube account posted this new Android Wear ad to remind everyone that smartwatch options already abound.
The name of the video is “Wear what you want” and it closes with the now-familiar “be together. not the same.” tagline. Android sees its strength in the bountiful options available to users, and while the Apple Watch may feature an unprecedented number of choices for Apple users, it boils down to two sizes of the same watch with the only other questions being what kind of strap you like and whether you want aluminum, steel or gold.
No question the Apple Watch is going to raise the profile of Android Wear, so do you think this ad is taking the right tack or should Google be pushing a different message to make sure Android users know that they have solid smartwatch options as well?