Mar 03 AT 1:20 PM Dima Aryeh 6 Comments

Samsung’s J.K. Shin explains use of Exynos processor over Qualcomm

Samsung Exynos 7 Processor

Qualcomm Snapdragon chips are pretty much the standard here in the U.S. Almost all mobile devices use some level of Snapdragon, whether it be an all powerful Snapdragon 810 or a lowly Snapdragon 410 for budget devices. However, it hasn’t always been this way. Samsung used to use its own in-house Exynos chips with great results in the States, though eventually Qualcomm chips were used thanks to their support for LTE connectivity.

I’ve always loved Exynos chips for many reasons, one of which was their focus on audio. And the Samsung Galaxy S6 was announced with Exynos processors in all areas of the world. No longer will the U.S. get a Qualcomm model; we’ll all get the new octa-core Exynos 7420. But why the sudden change? Samsung CEO JK Shin explains.

Samsung previously used more Qualcomm mobile processors. But we are flexible. If Qualcomm chips are good enough, then we will use them. Samsung always uses the best-quality components and materials to differentiate our products from those by rivals.JK ShinSamsung

Looks like Samsung wasn’t happy with Qualcomm’s latest offerings and decided to use its own chip in the U.S. market. It’s quite a stab at Qualcomm, despite him claiming the partnership between the two companies remains strong. And it’s not too far from the truth, because the Exynos 7420 is a very powerful chip and may be both more powerful and more efficient than the Snapdragon 810 other manufacturers are using. However, the real reason might be issues that Samsung has had with using the Snapdragon 810 in testing.

I welcome Samsung’s use of the Exynos chips. Not only will it offer something new and different in the U.S. market, it’ll make updating the devices easier (as the company won’t have to update two different models of each handset).

Via: SamMobile

Source: Korea Times

Dima Aryeh is a Russian obsessed with all things car and tech. His time is split between gaming and fixing his racecar. He also does photography in his spare time.

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  • Dillon

    Those profit margins must be nice, too

  • SGB101

    I don’t read as the wasn’t happy with the 810, I read at as they was happy with there own.

    They say there is good enough, they don’t say better or worse, just ‘good enough’.

    Time will tell, but I think Samsung are happy with their own chip power/cost benifit, so went with there own.

    I don’t think this says anything regarding the 810 except it would be more expensive for Sammy to buy it in than use their own ‘good enough’ chip.

    • Dima Aryeh

      You’re likely correct. Even if the Exynos isn’t significantly better than the Snapdragon 810, it makes much more sense for Samsung to use it anyway because it’s an in-house chip.

  • Bart

    Comes down to scrambled eggs. Before I knew how to cook, I ate breakfast in the company cafeteria. It got pricey. When I learned how to quickly scramble an egg in a microwave at work, I started bringing my own fixings to make breakfast burritos. Saved money. Got to put what I wanted in it. Could make it when I wanted. Money, preference, scheduling and design are all considerations for a company that can make their own chips.

    • SGB101

      I love egg and chips ;)

  • Subx

    I think it comes down to the cost as well as the fact that Samsung still cannot work out how to integrate the Snapdragon and use it to is intended potential! Other OEMs can make everything smooth. Samsung’s is always laggy.
    Don’t get me wrong, I like Samsung, it just seems that they are missing something.

    If I were developing my own chip, then I’d use it too! Smart move by Samsung.