Mar 11 AT 8:17 AM Alex Wagner 0 Comments

‘The Google Shop’ is Google’s first branded store


Ever wish you could go into a store and be surrounding by Google goodies? Well if you can make it to London, you can do just that.

The first Google-branded store has officially opened up. Named “The Google Shop,” it’s located inside the Currys PC World on Tottenham Court Road in London. The store sells Android phones and tablets, Chromebooks, and Chromecasts, and it also offers lessons in online security, classes to teach kids how to code, and events to let teachers try educational tools.

James Elias, Google’s U.K. marketing director, had this to say about The Google Shop:

“The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life.”

Google plans to open two more stores in Currys PC World locations in Fulham, west London, and Thurrock, Essex. There’s no word if we’ll see Google expand its shops beyond that, but it wouldn’t be a bad idea. The stores could be a good way to let consumers spend some quality hands-on time with Google products, form connections with them, and get help from employees that know all there is to know about Android, Chromebooks, and Chromecasts.

Source: The Telegraph

Editorial Director of News and Content for PhoneDog Media. Arsenal, beer, video games. Can be followed on Twitter at @alw.

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