So what is Sprint’s “amazing idea”? A new $80 plan that it calls All In.
Sprint All In aims to reduce confusion when it comes to how much you’re going to pay each month for your plan and your phone. With All In, you’ll get unlimited talk, text, and data for $60 per month and then a phone for $20 per month, which brings you to the $80 advertised price.
For $80, per month, you can get a 32GB Galaxy S6 or a One M9. If you’d like get a more capacious Galaxy S6, you can snag a 64GB model for $25 per month or a 128GB version for $30 per month, though that’ll obviously increase the monthly total of your All In plan.
Sprint is teaming up with David Beckham to launch the new All In plan, and today Sprint released an ad starring the international soccer star. The video shows Beckham traveling to T-Mobile, AT&T, and Verizon stores in inquire about their plans and ends up getting frustrated by the separation of plan and phone costs. He eventually settles with Sprint and its All In plan, so long as all of his new friends can get it, too.
As the David Beckham ad suggests, Sprint All In is all about reducing confusion and misleading rate plan costs. Advertisements for plans often tout the cost of the plan itself and leave out the charge associated with attaching a phone to that plan as well as the monthly cost of a phone payment, which is how most US consumers buy their handsets. Sprint All In aims to make buying a phone and plan simpler by bundling all of those costs into one flat rate.