Announced on the Official Gmail Blog, Google is making some changes to the way spam is handled in Gmail that could make an impact on your inbox. According to the blog post announcing the changes, Google is “bringing the same intelligence developed for Google Search and Google Now to make the spam filter smarter in a number of ways.”
By using things like an artificial neural network, Google hopes to make spam management a constantly improving and evolving experience that’s shaped by the way millions of people use email everyday — something only Google could do. The three major changes coming to spam filters in Gmail are outlined as:
- For starters, the spam filter now uses an artificial neural network to detect and block the especially sneaky spam—the kind that could actually pass for wanted mail.
- We also recognize that not all inboxes are alike. So while your neighbor may love weekly email newsletters, you may loathe them. With advances in machine learning, the spam filter can now reflect these individual preferences.
- Finally, the spam filter is better than ever at rooting out email impersonation—that nasty source of most phishing scams. Thanks to new machine learning signals, Gmail can now figure out whether a message actually came from its sender, and keep bogus email at bay.
Alongside these changes, Google has also announced Gmail Postmaster Tools, giving verified senders a way to monitor and manage emails that are sent out, helping to get them to the right place and not mistakenly marked as spam.