Jul 20 AT 9:05 AM Nick Sarafolean 0 Comments

LG unveils the mid-range LG Bello II, aimed at emerging markets

LG Bello II

LG has unveiled the LG Bello II, a new mid-range smartphone with its sights set on emerging markets. The phone features a 5-inch WVGA (854×480) display, 1.3GHz quad-core processor, 1GB of RAM, 8GB of storage plus a microSD card slot, 8-megapixel rear camera, 5-megapixel front-facing camera, Wi-Fi, Bluetooth, 3G (no LTE here), 2540mAh battery and Android 5.1.1 Lollipop with LG’s custom skin over top.

The LG Bello II features some of the software features that LG’s higher-end phones have, such as Knock Code, Gesture Shot and Selfie Flash, which helps to make up for its rather lackluster specs. The Bello II will be available in single and dual-SIM variants with white, titan and gold color options available. LG is planning to launch the Bello II in India and select Latin American countries by the end of the month. After that, a second rollout will occur Europe, Russia and other countries in that part of the world. Depending on the country, the phone may come under a different name, with the options of the LG Max or the LG Prime II. No pricing information has been revealed, but it will likely be quite affordable.

Show Press Release
SEOUL, July 20, 2015 ― LG Electronics (LG) will roll out its newest mid-range 3G smartphone, a competitively-priced alternative for today’s discerning smartphone buyers in 3G markets. The LG Bello II 1 is the successor to last year’s popular L Bello and features a large display, a more powerful selfie camera and key camera features carried over from the company’s premium models. The LG Bello II will arrive in key markets in Latin America and India this month, to be followed by rollouts in Europe and CIS throughout the third quarter.

In addition to the large 5.0-inch display, a 5MP front-facing camera and a best-in-class 2,540mAh replaceable battery that provides ample power for all of its advanced features. LG also made it easy to snap great selfies with proprietary features like Gesture Shot and Selfie Flash, carried over from its G Series. Gesture Shot enables users to take selfies without pressing any buttons ― perfect for selfie sticks ― by simply opening and closing a hand in front of the camera. And Selfie Flash turns the phone’s display into a soft flash for portraits that are more subtle and refined.

All of these features are packaged in a sleek design that makes use of premium materials for added style and durability. A Spin Hairline pattern accents the metallic edge and a multi-layered, grooved circular pattern creates a unique visual effect on the rear cover, while also improving grip and texture.

“The LG Bello II brings unprecedented value to 3G markets, which still account for a significant 40 percent of smartphone markets,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “With its 5MP selfie camera, large display and familiar features, the LG Bello II is a great balance of form, function and price, which is why we expect to be even more successful than its predecessor.”

Details of price and availability will be announced locally at the time of launch.

A nerd at heart, Nick is an average person who has a passion for all things electronic. When not spending his time writing about the latest gadgets, Nick enjoys reading, dabbling in photography, and experimenting with anything and everything coffee. Should you wish to know more about him, you can follow him on Twitter @nsarafolean.

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