With T-Mobile becoming a scrappy and ferocious competitor, the other wireless carriers are working hard to keep profits and customer bases intact. Out of all of them, Verizon looks to be faring the best, with its Q2 2015 earnings showing a steady revenue and a decreased churn rate (amount of customers leaving). In total, Verizon raked in $32.2 billion in revenue, up 2.4% year-over-year, showing that the carrier isn’t feeling the squeeze too much.
Earnings came in at $4.23 billion, an ever so slight bump up from last year. In terms of churn rate, Verizon managed to drop its churn rate to just .90%, the lowest number in three years, indicating that Verizon is still offering enough to keep customers from jumping ship to other carriers. In Q2, the company even managed to add 1.1 million retail postpaid connections, which consisted heavily of tablets, an area that the carrier has focused on. Verizon has worked hard to nudge customers to put tablets on their shared data plans, with deep discounts on the actual price of the tablets.
As a whole, Verizon is doing quite well. The company has a network strength that’s unrivaled, with vast coverage and high speeds that help retain customers. That being said, it’ll be interesting to see how the carrier continues to respond to competitors like Sprint and T-Mobile which both offer unlimited data to customers.