Google has always touted Android One as its way to get smartphones in the hands of the next billion connected users. With Android One, Google would bring smartphones to developing countries where they aren’t a necessity, and change that.
But it seems that somewhere in the process, Google lost sight of its goals. Selling $185 phones, only online, in a place like India where other smartphones can be had for much cheaper and where brick and mortar stores outsell online retailers 3 to 1, helped get Android One off to a bad start. Now Google is looking to change that.
In an interview with the Financial Times, Google’s managing director for Google South-East Asia and India, Rajan Anandan, said Google will be rebooting Android One with an emphasis on making phones even more affordable, and easier to buy. According to Anandan, Google is aiming to get Android One devices down to below $50, a price point Google calls the sweet-spot.
Google has been tweaking Android and its services to fit developing markets, now it’s time to see if it can really gain some traction in hardware. Unfortunately, that’s where the details on how Google will be rebooting Android One end for now, but be on the lookout for more information in the coming weeks.