In the past couple of years, we’ve seen a shake-up in the US carrier market. T-Mobile, once the small and timid carrier, has aggressively expanded and fought tooth and nail against the other US carriers. While slow to wake, the other carriers have taken notice and changed their game plans to retain customers. Sprint has been hit the hardest, but the company has done its own overhaul and with its Q1 2015 report, it seems to be having a good effect.
During the past quarter, Sprint added 675,000 new customers, an enormous increase over last year’s Q1 loss of 220,000 customers. The churn rate rose to an all-time high of 1.56%, up 49 points year-over-year. The company also made note of improved network performance, earning itself 180 RootScore network awards in the past quarter, up from a mere 27 last year.
In terms of income, Sprint posted a loss of $20 million and operating revenue dropped from $8.79 billion to $8.03 billion. That being said, Sprint has raised its expected operating income for 2015 up by nearly half a billion, showing that the company is optimistic about the trends.
Sprint’s quick fire changes seem to be working, as these results are some of the best that we’ve seen from Sprint in recent times. Nonetheless, the carrier recently fell to be the No. 4 carrier in the US, with T-Mobile rising to No. 3. With the current trends, Sprint has a shot at taking the spot back, but it’s going to take a lot of hard work.