While smartwatches are pretty common from manufacturers at this point, more old-fashioned timepiece makers have yet to really jump on the ball just yet. One such company is TAG Heuer, which has carefully bided its time as other companies like Motorola, LG, Huawei, and Apple have all thrown their hats into the market.
The wait is finally coming to an end, though, as the CEO of TAG Heuer, Jean-Claude Biver, has confirmed to CNBC. According to the CEO, the watch — which will be powered by Android — will cost $1,800. That’s actually even higher than many estimates, which had suggested the upcoming smartwatch would retail for around $1,400. The watch itself was first confirmed back in March of this year, when the company announced that it was working on building a luxury smartwatch featuring Google’s operating system.
TAG Heuer isn’t a stranger to launching luxury timepieces of course, especially not ones that cost quite a bit of money. It will be interesting to see if the brand can compel potential (smart)watch buyers to pick their device rather than, say, Motorola’s new Moto 360 or even the Huawei Watch, both of which retail for quite a bit less. Then again, the expectation of TAG Heuer to create something that’s more in line with a classic watch rather than a piece of technology strapped to a wrist is pretty high.
Would you consider buying a smartwatch for $1,800?