September brought us the release of selfie lenses in Snapchat, which were animated frames that automatically placed themselves over your face. The concept sounds gimmicky, but Snapchat’s selfie lenses work surprisingly well in reality. Cashing in on the feature, Snapchat now has a large library of selfie lenses that are all available for $1 per lens. The company is still offering a few basic options for free, but the more interesting and complex selfie lenses are going to priced at $1 each.
Snapchat is one of the hottest social networks and the company is doing a fantastic way of keeping it interesting and profitable. Selfie lenses are just another feature in the vast array of options that Snapchat has. That being said, charging for selfie lenses could end up backfiring in a similar manner to the attempts messaging companies charging for stickers. Judging from past failures, it seems that most users aren’t willing to pay for a digital filter or sticker. Selfie lenses are a bit more complex and involved, though, so users may be willing to pay a little extra for them. We’ll wait to see what happens.