A while back, Spotify announced that it was working to add video content into its mobile app. The service, which revolves primarily around streaming music, has been looking for additional ways to cater to users. Video is one way in which the company can pull in new users and encourage existing users to spend more time within Spotify.
Spotify’s video offerings will consist of content from partners such as ESPN, Comedy Central, Vice Media, Maker Studios, Tastemade and BBC. Notably, the content is coming from providers within both traditional and digital media. Much of Spotify’s video content will consist of short clips, such as sports game highlights or comedy sketches. During its testing, Spotify found that packaging related video content improved the effectiveness. Expect to see video packages, with some examples being “Laughs at Lunch” and “News of the Week”.
At this point in time, the video content will be ad-free, even with Spotify paying to license the content from its partners. In the future, however, the company may look into advertising within video content as a potential means to create profit.
Spotify’s video content will be rolling out in the Android app later this week, with iOS users seeing the new feature by the end of next week. To begin, video content will be available in the US, UK, Germany and Sweden.
Check out The Wall Street Journal‘s article to hear more.