Raising awareness for a cause, and also raising money to help that cause, is something Facebook wants to be a part of. The social network has unveiled personal fundraisers to help with that initiative.
Facebook says that personal fundraisers will initially be available in beta form, rolling out to users that are 18 years old and older in the United States over the next several weeks. With this new feature, Facebook users will be able to raise money for themselves, friends, family members, or others that might not be on Facebook at all.
Personal Fundraisers are available in several specific categories, and require a 24-hour review process. Here are the covered categories for now:
- Education: such as tuition, books or classroom supplies
- Medical: such as medical procedures, treatments or injuries
- Pet Medical: such as veterinary procedures, treatments or injuries
- Crisis Relief: such as public crises or natural disasters
- Personal Emergency: such as a house fire, theft or car accident
- Funeral and Loss: such as burial expenses or living costs after losing a loved one
Facebook says it is aiming to automate “more of the review process” and that it plans on expanding to more categories in the future. On top of that, Facebook is also adding a “Donate” button to verified Facebook pages, so that users can donate immediately to a cause while watching a Facebook Live video.