Snap Inc. is adding new features to Snapchat just in time for its first earnings report as a public company. Most significant is the addition of Limitless Snaps, allowing users to set the timer to infinity, so that a snap won’t disappear until the user taps to close it. The feature also works videos, with a new looping option that will allow the video to loop until the user closes it.
Snapchat will also see a reorganization of the creative tools and a new Magic Eraser that can be found as a sub-option for the scissor tool.
Snapchat is signalling its move away from a social network based solely on fleeting and disappearing messages. Though the company boasts a strong following of young individuals, it remains behind competitors and faces worries about its long-term stability. Additionally, the network has faced strong competition from Facebook and Instagram, both of which have added similar Story features. In particular, Instagram is a threat to the company, as it poses a strong existing user base and increased usage of its Stories feature.
Stay tuned for more coverage after Snap reports its earnings tomorrow.