Much like Amazon has done, Google is opening up Google Assistant to third parties. Though the companies virtual assistant has so far resided on smartphones and watches (and of course the Google Home), you’ll soon start to see it in products like speakers and appliances.
Google mentions that new speakers like the Zolo Mojo by Anker, TicHome Mini by Mobvoi and GA10 by Panasonic will feature Assistant built-in, as well as appliances from LG and others. Many new products with Assistant will be announced at IFA Berlin.
Of course, Google Assistant isn’t limited to speakers and appliances. Many new products will be announced that support Assistant control as well, which is arguably more important than featuring Assistant in the first place.
In the next few days we’ll see these teased products be announced. Google is pushing hard to compete with Amazon in the virtual assistant game and bringing the service to third parties may very well pay off.