Snap CEO Evan Spiegel has not been willing to sell the company as he has been described as “fiercely independent.” However, Google has a lot to offer to the social network. With stocks dropping, Google’s expertise in monetization could help Snap succeed.
The rumors claim many of these talks are informal, which makes sense since the two companies are fairly close and Eric Schmidt of Alphabet is an early adviser to Spiegel.
Snap has denied that these rumors are true, but we almost wish that the sale had gone through. The app could use a lot of work on Android, and maybe Google would have made that happen. Although much like Snap, it seems Google’s apps for iOS get a bit more attention and love at times.