With the rise of streaming services, the line between distributors and creators has become increasingly blurred. Companies like Netflix and Hulu that were once mere distributors have funneled millions of dollars into creating exclusive content in an effort to attract and retain customers. But for some companies, the task of creating content is too daunting to consider. It’s this scenario that ushers in partnerships like the latest one between Spotify and Hulu.
Spotify, the leading music streaming service, has teamed up with Hulu, a powerful video streaming service, to create a plan that targets students. This student plan offers Spotify premium and Hulu (with ads) for $4.99/month, significantly less than either service costs on its own.
Existing users of Spotify’s student plan or subscribers to Hulu can merge their existing plan with this bundle. New customers can directly sign up for the bundled plan.
Spotify has tried its hand at original video, but has struggled to create awareness and draw users into its video content. Though the partnership with Hulu doesn’t replace Spotify’s video service, it does offer additional value to subscribers, who may become loyal customers. Both companies are likely anticipating a growth of full-paying subscribers as students graduate and (hopefully) subscribe to both Hulu and Spotify.
For more details on signing up, click here.