Though Shazam isn’t as big of a name as it used to be, it was the music recognition service back in the day. Everyone had the app and used it at every moment possible. Now Google Assistant and other services can do the same thing, but Shazam is still being used and branching out.
Apple is now purchasing Shazam, reportedly for around $400 million. The combination of Shazam’s music recognition and data collection is a good fit with Apple’s focus on selling and streaming music, especially since Apple and Shazam are already partnered, with the latter referring users to the former as well as Spotify. Shazam has also been exploring augmented reality, which may also benefit Apple in the long run. Here is Apple’s statement on the purchase:
We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it’s used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.
The purchase makes sense, and the price is surprisingly low as well. Hopefully this doesn’t result in a reduction in features as Apple becomes the dominant service provider for Shazam. What are your thoughts on this acquisition? Leave a comment!