In June of this year, Google officially announced that it would be making some key changes to its web browser, Chrome, in an effort to target and stop bad ads from attacking your eyeballs while browsing the internet.
At the time, Google said the new feature would launch in 2018, but didn’t provide a specific date. That has changed today, though, with an official announcement revealing that Google Chrome’s built-in ad blocking will launch on February 15, 2018.
Google will be working with the standards put in place by the Coalition for Better Ads. By doing this, Google will be able to root out “bad or aggressive” ads thanks to the guidelines that are put in place by the Coalition. If a particular ad is being reported as failing in the Coalition’s Ad Experience Report for over 30 days, Chrome will automatically block it.
An ad can get negative strikes against it towards that failing grade by autoplaying video, taking up the entirety of your display when you arrive at a website, and even just using regular pop-up ads.
For anyone who is tired of being left at the mercy of an onslaught of ads on a regular basis, this is an important addition to Chrome. Now we have a date to circle on the calendar for a launch, which is something to look forward to in the new year.