Google already has a dominating presence in several markets, including mobile, but the living room is still one area that might still be up in the air. Google has given it a real effort to try and take over, like with Android TV set-top boxes. Now, according to a new report from The Information, it looks like Google might be trying a different angle.
The report, based on anonymous sources speaking to the publication, states that Google is considering launching a subscription service for video games called “Yeti”. This new service would either work via Chromecast or a standalone “Google-made console” which is reportedly being developed.
Yeti would allow customers to stream video games right to their TV rather than rely on discs or direct downloads. This is not a new idea, but it would put Google into a market that is worth around $109 billion.
Google is in talks with video game developers, but there is no information on how far along those conversations are. It’s possible that Google is trying to get some exclusive games for the service or simply trying to get as many titles as possible available right out of the gate to help grab attention. There is also no word on how much Google would be charging with the subscription service.
What do you think of the idea? Should Google launch a streaming game subscription service?