Snapchat is working hard to stand out, namely with ventures outside of what you’d expect from a strictly social media company. The new Spectacles were just released for $150 and now the company is reportedly getting into gaming.
The Information suggests that Snap wants to add a gaming platform to the Snapchat social media app, complete with its own exclusive games and an app store to download those games. The company reportedly acquired PlayCanvas for their game creation software to help with this venture.
Snap has had a bit of trouble after their app redesign, which many people still dislike. Their main features have also been copied by other major social networks so Snapchat’s uniqueness has been lost. A push towards gaming might be what the company needs to differentiate itself, but we’ll have to wait and see.
Would you like to see exclusive games in Snapchat? Leave a comment!