HTC isn’t doing so well. Despite continuing to make smartphones for both the flagship and budget segments, sales continue to drop. In fact, the companies monthly sales have fallen 68% since June of last year. The company made T$2.2 billion ($72 million USD) in June, compared to T$2.45 billion in May.
Much of the problem is that the company isn’t putting out compelling products. With competition so fierce, making a good smartphone isn’t enough anymore. A smartphone has to compel you to buy, whether it’s with name, special features, or extraordinary specs. The competition is making interesting, unique, and innovative phones while HTC has stagnated a bit.
In the midst of falling sales, the company announced a 1,500 employee layoff. Hopefully something changes within the company soon, or we might see the death of much needed competition and a beloved company of old.