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Samsung Electronics marketing blitz stirs debate over innovation

Credit: Reuters/Lee Jae-won 1 of 3. A Samsung outdoor advertisement sits atop an office building in Seoul, April 5, 2013. The South Korean firm, which warned on Friday it will not post record quarterly earnings for the first time since 2011, looks set to spend big bucks on marketing upcoming mobile devices, including the Galaxy S4 smartphone, to convert more iPhone and iPad users loyal to arch rival Apple Inc.

Full article by Miyoung Kim on reuters.com