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With Softbank, Sprint plans to challenge rivals in handset purchases

LAS VEGAS–Sprint Nextel ( NYSE:S) is hoping its proposed financial transaction with Japan’s Softbank will ultimately help position the company to obtain more smartphones at a lower overall cost. In comments to FierceWireless during the Consumer Electronics Show, Sprint’s Trevor Van Norman said that Sprint and Softbank could jointly purchase smartphones, and could obtain those handsets for a lower cost due to economies of scale.

Full article by Mike Dano on fiercewireless.com