AdMob released their monthly mobile metrics report for July and Android continues to increase its share. Last month, Android pulled ahead of Windows Mobile. Worldwide request from the Android operating system grew 40% month over month. This now gives Android a 7% worldwide OS share and sets up a battle with RIM OS, the software that powers BlackBerry phones.
The iPhone saw declines for the second month in a row. They reached a high of 50% in May and it appears that might have been their peak. Symbian, RIM OS, and Windows Mobile have been in decline since March.
The rise in Android’s worldwide share in July can be partly attributed to gains in the UK market, where Android requests were up 30% month over month. It will be interesting to see the reports for August where Android made important gains. We saw the T-Mobile myTouch 3G launch and more Android phones become available in new countries.
A closer look at the US requests shows Android is taking share directly from iPhone. RIM OS (Blackberry) also saw declines. Smartphone requests in the US from Android grew 33% month over month. The US data also confirms that the iPhone’s lead topped out in May.
It really is amazing that Android has been able to achieve a double digit share with basically one phone on a single carrier. At this rate, these charts will be turned upside down next year when 4 of the top 5 handset makers have launched phones on the top 4 US carriers. If Apple wants to stop the bleeding, they will have to bring the iPhone to more US carriers.