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HTC: We’re going to have more media coverage than Coca Cola

By Taylor Wimberly on Oct 27 5

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HTC: We’re going to have more media coverage than Coca Cola

Are you ready for the onslaught of Android TV ads? We already have the Droid, Cliq, and myTouch ads and now HTC is about to launch a giant marketing campaign.

According to a tweet from Jay Freeman (creator of cyrket), HTC will start airing the ads on October 29, 2009. The ads are part of HTC’s new Quietly Brilliant brand positioning. As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, ‘You don’t need to get a phone. You need a phone that gets you.’

Head on over to the official HTC site to get a look at the new campaign or check out their new ad spots below (which were posted on HTC’s awesome YouTube account).

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Taylor Wimberly

Taylor is the founder of Android and Me. He loves playing with all kinds of gadgets, but most importantly cell phones. His other hobbies include cooking (BBQ hero!), politics, football, and watching every MMA event possible.

5 Comments

  1. Thumb up Thumb down 0

    Great ads.

    reply?
  2. Thumb up Thumb down 0

    I bet Coca Cola would not shaft there customers though by launching a new product and dropping support 12 months later when customers are in 18 month contracts! :(

    reply?
  3. Thumb up Thumb down 0

    these ads rock way harder than their hardware..
    maybe they should beef up their handsets before trying to beef up their name

    reply?
  4. Thumb up Thumb down 0

    ‘You don’t need to get a phone. You need a phone that gets you.’

    Doesn’t exactly roll off the tongue.

    reply?

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