I like AdMob data. Apparently so does Google, since they just payed $750 million to acquire AdMob.
Every month, AdMob releases metrics reports that help us identify trends in the mobile industry. I have used these reports to generate headlines like “Android pulls ahead of Windows Mobile” and “Android closing in on BlackBerry“. A lot of people have criticized the data because it only reports on AdMob use, but I still find it a helpful tool. For more on placing AdMobe metrics in context, see their official blog.
We have finished the first three quarters of 2009 so I thought it would be interesting to take a look back at this year. I have compiled all the AdMob reports dating back to January to display a breakdown of Android vs iPhone.
First up we have smartphone ad request from just the United States. Android started at 1% and steadily rose to 17%. This was due large in part to two Android phones: the HTC Dream and HTC Magic. The Dream (aka G1) is the oldest Android phone and now ranks as the 3rd most popular handset in the AdMob reports. The Magic (myTouch 3G) was released August 5, 2009 and has already climbed to number 10 in the top handset models.
Sprint and Verizon have recently launched Android phones and we should expect to see their effects showing up over the next few months.
Year to date, iPhone OS requests (iPhone + iPod) are about where they started. The requests peaked in May and have been on the decline since then. With the iPhone still limited to a single carrier in the United States, we expect they will continue to decline for the rest of this year and in 2010.
The worldwide numbers tell a similar story. Android has shown steady growth throughout the year and shows no signs of slowing down. We can see that Android adoption has mainly been driven by two countries: United States (17%) and United Kingdom (11%).
I decided not to graph it, but Symbian has been the big loser in the smartphone world. Symbian started the year with 44% of smartphone requests and now sits at 29%. With even more handset makers turning to Android, 2010 will be a tough year for Symbian.
We can see that iPhone is not going away, but Android will eventually begin to eat their market share. I’m really interested to see what happens with the United States two largest carriers (Verizon and AT&T). The rumors are beginning to swell again that say Verizon will offer the iPhone (in some form) which could double its sales. AT&T is also rumored to finally get an Android phone in 2010, when Dell launches their smartphone.
No matter what happens, we know 2010 will be the year that Android growth explodes.