Nov 18 AT 3:19 PM Clark Wimberly 6 Comments

Android arrives down under

Today HTC announced their Android entrance into Australia with the launch of the Hero and Tattoo handsets. Both devices will be sold retail, directly to the consumer, bypassing all the major Australian carriers (for now, at least).

Harvey Norman is the exclusive mass retail partner for the HTC Hero and Tattoo for the immediate launch period. Further retail distribution channels will be announced in due course. The HTC Hero will be available for a RRP of AUD$799 and Tattoo will be available for a RRP of AUD$599.

This is the first attempt from HTC at a direct-to-market sales effort, with all of their previous devices being available through at least one carrier. The devices come unlocked and can be used on a carrier of the user’s choice. For more information, see the HTC press release.

Clark is a developer living in Austin, Texas. He runs ClarkLab, a small web firm with his wife, Angie. He's a big fan of usability, standards, and clean design.

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