I’m a huge fan of Google Analytics and I use the service almost every day to monitor this site. It helps me understand where traffic is coming from to identify what is hot and helps me improve the site. I knew it was only a matter of time before Google released a similar service for Android and they finally made it official on their blog today.

Google Analytics for Mobile Apps will offer the same advanced tracking abilities of the web service, except developers will be required to disclose when they are using it.

You must indicate to your users, either in the application itself or in your terms of service, that you reserve the right to anonymously track and report a user’s activity inside of your app.

Mobile analytics is heating up and Google will have to compete in an already crowded space. Flurry, AdMob, and Motally also offer analtyics services for Android applications.

I only have experience with Flurry, so I would love to hear from some developers as to how the other services compare.

Redfin, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. Watch this video to learn more about their experience:

To get started using Google Analytics to understand and optimize how people use your Android mobile app, check out the SDK and technical documentation.