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Google exploits YouTube to create Nexus One buzz

By Taylor Wimberly on Jan 18 11

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Google exploits YouTube to create Nexus One buzz

It has been interesting to watch Google as they promote the Nexus One across their network of online services. We spotted Nexus One Adsense banners the day the phone was announced which were followed by ad spots on Google.com, Gmail.com, YouTube.com, and a host of other Google domains.

Google has another trick to keep the Nexus One hype growing on YouTube, the 4th largest site on the Internet. Several of the top YouTube users began receiving Nexus One phones last week in order to create sponsored videos that would promote the device. No word has been given on how many phones were sent out, but at least 10 videos have appeared on the Google Nexus One YouTube page.

Below is a small sample of videos that have received several million views. We can see a lot of people are watching these videos, but will that translate into more Nexus One sales?

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Taylor Wimberly

Taylor is the founder of Android and Me. He loves playing with all kinds of gadgets, but most importantly cell phones. His other hobbies include cooking (BBQ hero!), politics, football, and watching every MMA event possible.

11 Comments

  1. Thumb up Thumb down +1

    This is a great great idea by Google. Really leverages the ‘power’ of youtube… awesome videos too.

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  2. Thumb up Thumb down +2

    Loving the ninjas

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  3. Thumb up Thumb down -2

    Still won’t make me want one, there’s a 4.3 inch screen , snapdragon 4g device coming to Sprint. N1 is yesterday already.

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  4. Thumb up Thumb down +2

    Give me a snapdragon with a chicklety qwerty keyboard and I wont even remember that nexu-whatever-its-called phone

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  5. Thumb up Thumb down -1

    This will kill the iPhone! Oh, no! It will kill the Apple Tablet, if there is one. I like the videos. That confirms, that the Nexus One is not just a must-have for stylish people who already have an iPhone. I believe they really like the Nexus One for being smart and more human. Ironicaly it is an Android. (o:

    I love the hype, because it’s more than this. Good things are growing slower.

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  6. Thumb up Thumb down 0

    The ninjas rock my world.

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  7. Thumb up Thumb down 0

    First two are kinda cheesy but I like the Ninjas!

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  8. Thumb up Thumb down 0

    The Ninja one was pretty sweet. I hate to admit I laughed at the first one though.

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