During today’s Google press conference, one of the reporters asked “What is the marketing strategy for the Nexus One?” Could we see actual devices in retail stores? Will Google advertise the phone on their homepage?
Google simply responded they would market the phone through the web and do without demo units in T-Mobile stores.
As many of you already know, Google is an advertising company and makes billions from ad revenue every year. Their popular Adsense/Adwords program is responsible for many of the ads served on this page (and millions of others).
Since Google controls one of the largest ad networks (heck they are probably #1), why not use their existing resources to promote the device?
That is exactly their strategy. Shortly after the Nexus One went on sale, I noticed ads began appearing on our site. After digging around in my Adsense account, it looks like the ads are targeted to our domain, but I would expect they are also keyword triggered and you will be seeing them all over the web.
If you spot any other interesting Nexus One promotions, please let us know.
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Taylor Wimberly
Taylor is the founder of Android and Me. He loves playing with all kinds of gadgets, but most importantly cell phones. His other hobbies include cooking (BBQ hero!), politics, football, and watching every MMA event possible.
9 Comments
I heard that google is making a cdma version that is locked to verizon. that is bull crap. why can’t they let t-mobile get a decent phone just for them since t-mobile had the balls to get the g1 and start this whole android craze.
I cant believe someone is complaining that a phone is not locked down to one carrier….
It’s probably not a good idea to forgo demo units in stores. Hell, even I want to try it before buying.
as i am reading this post. that same as is in the same spot. lol
I love the Nexus ads, they do a good job fitting into my site design…
No demo units in stores?
Mehhhhh
thats a dumb move. I would NEVER buy a phone I wasnt able to test drive first.
I mean, come on
you can return it within 14 days grandpop, welcome to the world of online shopping.
No joke- I’ve definitely seen about more than 30 ads throughout the web having to do with the Nexus One. Its everywhere. EVERYWHERE. It’s somewhat creepy, but effective. I mean, had I not known about the phone I would have been bound to have clicked on one of the ads by now.
Hm, haven’t seen those N1 ads, yet. Maybe it’s because I live in Germany?
(Btw, their “Google Adwords” ads feature really grainy pictures (especially the “Google” logo). I’m kind of disappointed…)