ColorWare Inc. is an industry leader in altering the color of existing products. They began in 2000 with the concept of transforming the boring beige computer into a custom-colored work of art. Over the last 10 years ColorWare has customized all kinds of gadgets including gaming consoles, computers, electric guitars, and even home appliances.
Customers can use an online design studio to customize their device with over 87 colors and finishes. Users can send in their own device or purchase one directly from ColorWare. For example, it cost $175 (and about 3 weeks) to mail in your Nexus One or you can pay $800 to buy a new customized phone. That might sound like a hefty price to some, but users are left with a one of a kind device that features a proprietary X2 coating.